It is easy to forget about the benefits that your site can gain from utilizing local SEO techniques.
The Internet is still a a big place and is growing every day. It encompasses the whole globe but your business is more than likely located in just one small corner.
This is more true if you have a traditional brick and mortar business.
Instead of spending your marketing time; marketing to the whole world, you should use a more targeted approach and that is to your local community – right up your road!
The aim of doing local SEO is to get your name, website and business in front of the eyes that are most likely to use it and that is people who are physically located near you. One way to think of it is as the local section of your yellow pages. Local SEO simply means that if your pizza shop is located in Great Yarmouth one of our keywords is SEO Sheffield, your potential customers will find your shop by searching locally. There are specific tactics and techniques that we use to ensure that your SEO is targeted to your local audience.
You shouldn’t forget that people are trying to find you and not the other way around. By utilizing local SEO techniques, it would make it much easier for locals to find your business. Using a traditional SEO campaign is good, but if you are looking to increase business with local prospects, you should employ local SEO methods. Undertaking a local SEO in campaign is an absolute necessity for your web site.
Are you ready to give up your old marketing ways that aren’t working? Are you ready to try something new? If you are, we are more than able to help you. Contact us now to find out how you can transform your failing business model into a veritable powerhouse of profit generation in your local area.
When it comes to online marketing, search engine optimization (SEO) is seen as a key tool since most individuals use search engines to look for anything on the internet. But it must be understood that SEO’s purposes bear a difference to the purposes of a business site.
Business sites are used for a variety of purposes but mainly it is considered as a conversion tool by companies. The conversion can occur on the site instantly. If it is an e-commerce site, the visitors can buy items immediately on the website. Or it could get more people to sign up for email newsletters. If the conversion does not occur immediately in the site, the website could be used to get people to engage in another kind of action such as contacting the business or locating the business’ location to visit the place. Basically, a business site works as a sales or promotion tool for a business meant to bolster conversions. But to have this happen, marketers essentially need to get people to visit the site first.
This is where a business will need SEO, which is mainly used to drive specific and targeted traffic to a website. It is assumed that a successful SEO campaign will immediately translate to an increase in conversions. However, this doesn’t work all the time and the conversions projected aren’t what the site owners expected. This results in a battle between the site owner and the in-house team or person or even an outsourced firm in charge of SEO. It is understandable that business and site owners want to see a rate increase when it comes to conversions because this equates to an increase in the bottom line and it will justify the budget being given to improving SEO of a company. However, a professional that works on SEO can do everything in his or her ability to get the job done but they do not have control of the site nor of the interest people have over the product or service provided.
SEO can be accurately measured if an improvement in visitor numbers who find the site through organic search and keywords are utilized to locate the website. An SEO campaign needs the incorporation of new keywords into the equation. It becomes successful when people use these relevant keywords and find your site.
But when the time comes that SEO isn’t resulting in conversions, it is important to realize that SEO isn’t the problem. Businesses need to examine their sites and inspect the business model. If the site isn’t user-friendly, the best SEO efforts won’t save it. The products and services also need to be examined. It might not be priced right. SEO will help you gain traffic but it is important to improve the site and product and services as well.